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If you have a website that features products or services for sale, you are in the business of online marketing whether you want to be or not. That means that your site must be search engine friendly to both Google and your target market. (There are other search engines on the Web, but Google is considered “king,” and therefore, is the search engine where your focus should be.) That’s where search engine optimization or SEO comes in.  What is SEO?  It’s utilizing proper techniques to increase the quantity as well as the quality of the traffic to your website through search engine results that are organic. When you do this, it’s essential to utilize sound SEO practices.  There are common mistakes that people make, especially people new to online marketing.  These are mistakes that new SEO services can help you avoid.

1. No Impact on Social Media 

In the 21st-century, having a presence on social media is no longer a choice.  Potential customers, as well as current customers, expect you to be on the major social media networks.  Are you on those networks, and if so, what is your impact?  Not only is it a mistake to not be on social media, but it’s also a mistake to not be effective on social media.  If your level of engagement is weak, you’re wasting your time.  Your goal with any social media site where you have a presence is to bring visitors to your social media site and to then turn those visitors into paying customers.  Taking advantage of new SEO services can help you get there quickly and efficiently.


2. The Content on Your Website is Poorly Written, Never Update, and Lacking Keywords 


What is the quality of your content?  Is it well written?  Well written with regard to SEO means that it is not only free of grammatical errors, but it is between 500 and 1,000 words, is enticing and includes the right amount of keywords or words that a visitor would type into Google’s search engine to find what they are looking for.  Creating this kind of content is not easy, because it’s not just a matter of writing it.  You’re writing it strategically to benefit your website and sales goals better.  Therefore hiring professional SEO services is a great way to get it done.  These services have ghostwriters who will create the appropriate content for you that you can then place on your website. Material like this must also be updated appropriately, and by hiring writers, you can allocate the time to someone else to create.

3. Are you Keyword Stuffing? 


Black Hat SEO techniques are techniques that are strongly frowned upon by Google, and that can get your website penalized.  They are techniques that don’t focus on the target audience but, instead, focus on ways to trick the search engine.  For example, keyword stuffing is a Black Hat technique.  It’s the process of throwing too many keywords into your content in the hopes that your content has a better chance of getting picked up by the search engine.  The technique may work for you for a little while, but eventually, your website will get penalized.  New SEO services for businesses can teach you the proper use of keywords and get your website back in Google’s good graces.

4. Does Your Site Look Bad and Is It Poorly Organized? 


They say don’t judge a book by its cover, but that doesn’t hold up well for search engine optimization and the way your website appears.  You’re competing with every other website in your niche, and if your website turns people off, they will leave your site and go somewhere else.  What does it look like?  Are the colours you’ve chosen in keeping with your niche?  For example, if you are selling baby products, your colours should probably be soft and childlike.  Using bold blacks and purples, for example, wouldn’t match your niche unless you’re selling very edgy baby products, such as black leather jackets for babies.  Is your site navigation clear or is it hard for people to get around your site?  All of these points and more can be fixed by an Irish or SEO London professional.

The bottom line is that just because you build a site does not mean that you will have visitors or the kind of visitors in your niche.  The purpose of your site is to draw both search engine spiders or a program that visits your website and gains information from it for the search engine index, as well as draw in search engine users in your niche.  Hire new SEO services to get you on the right track and to keep you there as you sell your products and services.  These professionals cost money, but they can save you time and eventually money by getting you on the right track.

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